Bushcraft and Survival Academy is committed to protecting and respecting your privacy.

The purpose of this policy is to explain to you how we collect, store, process, transfer, share and use information that identifies or is associated with you (your personal information) and information regarding our use of cookies and similar technologies.

It also explains what choices you have with respect to your personal Information. We process personal information about individuals who are: 

• our direct users or customers;

• individuals for whom a purchase or booking has been made by a third party;

• individuals who have been named in a purchase or booking by a customer;

• individuals who have been named in interactions with us

• where our customer is a business or similar entity, individuals that are our customer’s employees, agents and other representatives.

This policy applies to this website, the services we provide and and your interactions with us. By accessing this website, using the services or interacting with us, you are consenting to us processing your personal information. Please ensure that you have received the consent of any individual before naming them in a purchase, booking or in any interactions with us. 

Personal Information We May Collect

We collect personal information about you when you provide this information directly to us (or someone gives us information about you). This can include but is not limited to information you provide to us when you:

• purchase an item,

• make a booking,

• fill in a form,

• correspond with us via this website

• provide comments or material posted on this website,

• telephone,

• text,

• email,

• subscribe to our mailing lists, newsletters or other forms of marketing communications,

• engage in competitions or promotions,

• respond to surveys

If you choose not to provide personal information, we may not be able to provide the services to you or interact with you or only in a limited capacity.

We also automatically collect some personal information about you when you access this website. This includes information about how you access and use this website and information about the device you use to access this website.

We may also record and share information that you post publicly on social media platforms such as Facebook, Instagram, LinkedIn and Twitter. For example, if you tag an Instagram post with the hash- tag #bushcraftsurvivalacademy, we may share your image and caption with our own followers. 

Bushcraft and Survival Academy does not rent, swap or sell your personal information to other organisations for them to use in their own commercial activities.

Cookies and other forms of tracking technology

When you use this website, some information is collected about you automatically. This information is typically collected through a variety of tracking technologies, including but not limited to:

• cookies,

• web beacons,

• embedded scripts,

• flash objects and similar technology.

Cookies are used as part of a normal business to deliver a better and more personalised service to you and help us improve our website. They allow us to track patterns of behaviour of visitors to this website by saving your information including your IP address, content viewed or clicked on and the frequency and duration of your activities.

A cookie is an element of data that this website sends to your browser which is then stored on your system. The cookies used are designed to help you get the most from this website but if you do not wish to receive cookies, most browsers allow you to set your browser to prevent this happening. If you select this setting, however, you may be unable to access certain parts of this website. 

We may collect analytics data, or use third-party analytics tools such as Google Analytics, to help us measure traffic and usage trends for this website and to understand more about the demographics of our users.

Marketing and advertising

With your consent, we may occasionally contact you with relevant information about the courses and products that we believe are relevant to your interests. Most of these messages will be sent by email. For some messages, we may use your personal information we have collected about you to help us determine the most relevant information to share with you. If you no longer wish to receive these messages from us, you may opt-out by clicking on the unsubscribe link at the bottom of our emails at any time.

Disclosure of personal information

We may disclose your personal information to the following as need to run the business and give you the best experience:

• our employees and contractors (who are under a duty of confidentiality to us);

• third party vendors and other service providers that perform services for us or on our behalf, which may include (but is not limited to) providing:

• ecommerce and booking platforms,

• sales fulfilment services,

• mailing or email services,

• messaging platforms,

• tax and accounting services,

• payments processing,

• data enhancement services,

• cloud based storage platforms,

• fraud prevention,

• web hosting,

• providing analytic services;

• third parties in connection with a business transaction or potential business transaction, such as:

• a merger,

• sale of assets or shares,

• reorganisation,

• financing,

• change of control or acquisition of all or a part of our business;

• third parties as required by law or if we believe that such action is necessary

• to comply with the law or the reasonable requests of law enforcement;

• to enforce our terms and conditions or to protect the security or integrity of this website or the services we provide,

• to prevent any illegal activity including fraud protection and credit risk reduction;

• in connection with any legal proceedings or prospective legal proceedings;

• any person who may apply to a court for disclosure of your personal information where we believe it is likely that disclosure would be ordered;

• in order to establish, exercise, protect or defend the rights, property, or personal safety of Bushcraft and Survival Academy, our customers, users or others.

Except as allowed by this policy, we will not provide your personal information to third parties. We do not rent, swap or sell personal information  with any third party for their own commercial activities.

Your Personal Information is never transferred to any third-party for the purposes of re-marketing to you

Retention of personal information
Bushcraft and Survival Academy will retain your personal information for as long as is necessary to discharge our contract with you, meet our legitimate interests, legal obligations or in accordance with your consent whichever is relevant.

Safekeeping of personal information

We have in place appropriate technical and organisational measures to protect your personal information against:

• Accidental or unlawful destruction

• Loss, change or damage.

Your personal information is stored on secure servers.

Any online transactions will be handled by recognised institutions that utilise SSL encryption technology to protect your data.

If we have given you or you have chosen a password to access specific parts of this site, YOU are responsible for keeping this password confidential and not sharing it with anyone.

Transmission of data over the internet is not 100% secure. Whilst we will use all reasonable measures to protect your  personal information, we cannot guarantee the security of data transmitted to this website. Any transmission of data to us is entirely at your own risk.

International Transfer of personal information

The personal information we collect may be transferred and stored to destinations outside of the country you are in where we or our third party service providers have operations. If you are located in the European Union, your personal information may be processed outside the EU. This will only happen where the international processing of your information is necessary to the provision of this website and associated services including but not limited to:

• Processing your booking or payment

• Processing of your payment details

• Fraud and security checks

• Provision of support services.

By submitting your personal information you are agreeing to the transfer and processing of your information as required by us to discharge our responsibilities. We will take reasonable precautions to ensure that your information is treated securely and in accordance with this policy when such transfers and processing takes place.

If you are in the EU, you have the following rights with respect to your personal information that we hold:

• Right to rectification. You have the right to request the correction of incorrect or incomplete information we hold. You can review and modify the information you have supplied us by accessing your online account (where relevant).

• Right to object. You can object to us processing your information in whole or part.

• Right to withdraw consent. You can withdraw your content to us processing your information in whole or in part. By doing this, we may not be able to provide you with all or any of the services we offer. We may continue to process or hold your information even though you have withdrawn consent where we have a legal obligation to do so or to successfully resolve a dispute.

• Right to request deletion. You can request we delete your information except where we have a legal obligation to retain it.

• Right of access. You have the right to obtain confirmation on whether we are processing your information and obtain a copy of the information held in an easily accessible format.

• Right to transfer. You have the right to request we transfer some or all of your information to a third party.

• Right to restriction of processing. You have the right to request us to restrict processing under certain circumstances i.e. where you believe it is incorrect or unlawful or where we no longer need the information but you need us to keep it for legal reasons.

Bushcraft and Survival Academy will help you exercise the rights and undertake your requests except in exceptional circumstances that legally allow us to keep your information. Please contact us for assistance in exercising these rights.

Children’s privacy

You must be at least 18 years old to use this website. If you are under 18  years of age you must have the permission of a parent or guardian to use this website. We do not knowingly collect or share personal information of individuals under the age of 16 without prior consent from a parent or guardian. If you believe someone younger than 16 has provided us personal information please contact us and we will take steps to delete the information.

Third party links

This website may contain links to third party websites that operate under their own privacy policies. If you follow a link to these websites, we do not accept any liability or responsibility for the third party privacy policy or the way they handle your personal information. It is your responsibility to check these policies before you submit any information to third party websites.

Personal information provided by you is used in a variety of ways:

• Basic contact information such as your name, email address, postal address and phone number is used to contact you for a number of reasons including:

  • Sending purchase or booking receipts

  • Confirmations

  • Statements

  • Invoices

  • Payment reminders

  • Purchase status updates

  • Sending you news

  • Alerts

  • Newsletters

  • Marketing communications

  • General (non-marketing) commercial communications

  • Following-up on abandoned carts or failed bookings)

  • to supply you with purchased goods or provide booked courses or expeditions

  • to collect payments from you for purchases or bookings

  • to address questions from you

  • to carry out or support promotions

  • to deal with complaints made by or about you relating to our services

  • for authentication purposes

  • to create customer accounts and operate, maintain and provide to you the features and functionality of this website and our services

• Payment details such as your credit card information, account information, billing address and related information is used to facilitate and collect payment for purchases or bookings and to detect and prevent fraud.

Please note that we do not retain your credit card details after completion of your payment.

• Health information usually in connection with a course or expedition booking

  • Details relating to your health that may affect you whilst undertaking the course or expedition. Such information is processed based on your explicit consent or where it is necessary for the establishment, exercise or defence of legal claims.

  • We use this Personal Information to inform us about any health concerns that may affect you whilst undertaking a course or expedition, so that we can do our best to cater to your particular needs during a course or expedition and provide the most appropriate course of action in an emergency.

  • Details relating to your age, diet and certain physical attributes (such as height and size) and details of your emergency contact (including their name and telephone number). You must obtain the consent of your emergency contact to provide their details to us. We use this Personal Information to provide you with appropriate food and equipment, where relevant, and to contact your emergency contact in case of an emergency.

• When you contact us directly, such as by:

  • email

  • telephone

  • text

  • mail

  • when you post on message boards

  • blogs or social media

  • complete an online form or provide quality survey input

  • feedback or testimonials

  • We will record your comments and opinions.

• We use this information to communicate with you for a variety of reasons:

  • to address your comments

  • questions

  • issues and concerns

  • improve our services to determine, provide, improve and develop features, products, content and services that may be of interest to you

  • to send you news, alerts and marketing communications in accordance with your marketing preferences.

  • We may also post customer testimonials on our Website or re-post social media material that is related or relevant.

Information collected automatically

We collect Information from your devices (computers, mobile phones, tablets, etc.) and about your visits to and use of this website.

The IP address used to access this website will be logged along with the dates and times of access. 

Please note that any recorded IP addresses are not linked to personally identifiable information.

We use this information to:

• analyse trends

• administer this website

• track users movement

• gather broad demographic information for internal us

• to enable this website to be properly presented to you on your device

• to determine products and services that may be of interest to you for marketing purposes

• to operate, maintain and provide to you the features and functionality of this website and our services.

Legal basis Relied on to process your personal information

Where your personal data is subject to the General Data Protection Regulation 2016, the legal basis we rely on to process your personal information in any particular case will depend upon the specific circumstances, but will fall into one of the following categories:

• where you have given your consent for us to process your personal information

• where the processing is necessary for the performance of our contract with you or to take steps prior to entering into a contract (e.g. to provide a quote or further information to you);

• where the processing is necessary for our legitimate interests, namely in running a commercial enterprise. We only process personal information in ways a customer or user would reasonably expect, unless we have a good reason to do otherwise

• where the processing is necessary for us to comply with the law.

This policy may be updated periodically without prior consultation. Future updates will be posted in this location and you should occasionally check for any changes or new information that affects you.

Questions, comments and requests regarding this policy should be addressed to support@bushcraftsurvivalacademy.com.